Most people don’t need another program. They need a coach who gives a damn.

Niki Sims is a Professional Barbell Coach and the Chief Experience Officer at Barbell Logic with over 10 years of coaching experience and over 20 years of strength training under her belt. She brings real-world competitive experience in both powerlifting and jiu jitsu — and has spent her career helping people in their 30s, 40s, and 50s stop restarting and start making real, lasting progress.

Niki’s clients come to her knowing they should be building strength, but struggling to make it stick around work, family, and everything else life throws at them.

What sets Niki apart is both the quality of her coaching and the depth of her programming. Whether you’re just getting started with linear progression or you’re a seasoned lifter ready for advanced block programming, Niki builds a custom plan around your goals, your schedule, and your life — drawing from a wide variety of exercises tailored specifically to you. No cookie-cutter templates. No wasted sessions.

Niki believes building and maintaining muscle is one of the most important things you can do as you age. And she shows up as a coach who communicates, adjusts when life gets in the way, and is genuinely invested in your long-term success.

Muscle is your best investment as you age. Niki will help you build it — and keep it.