Building EliteFTS with Dave Tate

Matt talks to Dave Tate about building EliteFTS. What were the struggles, successes, and untold stories that created EliteFTS?

Dave Tate & EliteFTS had a huge impact on Matt Reynolds & Barbell Logic, whether it be from introducing him to the Russian programming literature, to programming tips and principles, to recommending the e-Myth.

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SHOW NOTES

Building EliteFTS – Before EliteFTS

Both Dave’s dad and grandfather were business owners, who inculcated and demonstrated the value of hard work. Dave helped his dad as a teenager, and his dad stressed the importance of quality products (which Dave has stressed with EliteFTS’ equipment).

As a teenager, Dave grew sick and tired of being “beat all the time,” so he trained harder and worked harder and started to see benefits. His wrestling coach saw him running stairs one day and told him that if he worked harder than everyone else, he wouldn’t be beat. This, paired with the benefits of strength, started to help him build confidence.

Dave also struggled in college, but ultimately decided to return, work hard, and brought up his GPA.

He was deciding whether to move to Columbus or Cleveland and ultimately decided to move to Columbus (in part) because of a girlfriend, which meant that Dave would train with Louie Simmons at Westside Barbell.

Dave had different jobs, including personal training, bouncing, and gym management, and describes in his story at a couple points where he did not want to continue on the track he found himself, so he made a change.

Helping Louie sell equipment and deal with customer service, paired with creating a Q&A website, ultimately created EliteFTS.