Lean in 12
Feel strong, sharp, and back in control. Without losing the hours your career already claims.
A focused 12-week nutrition upgrade layered on top of the strength coaching you already have: daily accountability, weekly video check-ins, and a coach who adjusts the plan around your travel schedule, not the other way around.
Next cohort starts September 28
What you actually get
Structure for the next 12 weeks, not another app you have to manage yourself.
You already know what to do. What's usually missing isn't knowledge, it's someone checking that you actually did it, especially on the weeks a work trip or a packed calendar gets in the way. This adds accountability, not more information.
Daily accountability, not a log you forget about
Snap a photo of what you eat, hotel room, client dinner, or your own kitchen. Your coach reviews it and responds every day, so one busy week doesn't quietly undo the last one.
"I have already lost 15 lbs and people notice! Coach Anthony was communicative and supportive throughout. I was skeptical at first but partially through the program and I'm already very satisfied."
A real weekly deep-dive, on video
Weight, waist, and progress photos every two weeks, plus a personal video review of what's working and what to adjust before your next trip or crunch week throws off the plan.
"For as long as I could remember, I have been trying to lose weight. Until recently, I have been stuck in a perpetual cycle of dieting and loss followed by rapid, undesired weight gain..."
Nutrition coaching that works with the strength coaching you already have
Your nutrition coach checks in on the training you're already doing, so you don't just lose weight. You keep the strength, the energy, and the muscle you've built, and your two coaches stay lined up on how your nutrition is affecting your lifts.
"The biggest benefit is the mental gains. Starting my day out early with difficult training makes running my business and meeting my duties as a husband and father far less daunting."
How it works
Four stages over 12 weeks, so you're never guessing what's next.
Hover or tap a step for details.
Additional resources
Guides, recipes, and articles built around the habits that actually move the needle.
On top of daily coaching, you'll get ongoing content from the Director of Nutrition covering the habits that matter most for a busy, real life, not just the ones easiest to write about.
A guide to taking progress photos without the dread: how to capture them consistently, and why they matter even when they're hard to look at.
Progress photosA practical grocery guide: what to stock so the healthy option is also the easy one on a weeknight.
Shopping strategyHow to freeze and batch food properly, so a busy week doesn't mean the freezer becomes a graveyard of good intentions.
Freezer methodsA simple framework for building a balanced plate: portions and macronutrient balance explained without a spreadsheet.
Plate compositionA short video on eating intuitively: tuning back into your body's actual hunger and fullness signals.
Intuitive eatingPractical ways to catch mindless snacking and grazing before it undoes a well-planned day.
Mindless snackingWhy sleep is a nutrition lever, not a separate problem, and a few concrete ways to protect it.
SleepAn honest look at caffeine habits, and how to notice your own without turning it into a new source of guilt.
CaffeineA guide to eating out without derailing your week, because the plan has to survive a client dinner, a conference, or a week on the road.
Eating outA guide to how body fat and testosterone are connected as you age, and why the boring, consistent habits your coach holds you accountable to move the needle more than any shortcut.
Body Fat & TestosteroneReal results
From clients getting real results without slowing down at work.
Real people fitting this in around demanding jobs, travel, and families of their own.
"I have already lost 15 lbs and people notice! Coach Anthony was communicative and supportive throughout. I was skeptical at first but partially through the program and I'm already very satisfied."
"For as long as I could remember, I have been trying to lose weight. Until recently, I have been stuck in a perpetual cycle of dieting and loss followed by rapid, undesired weight gain. I now believe I have broken that cycle, though the work is not finished. The change came slowly, through a series of decisions that made weight loss a genuine priority and helped me develop the habits to sustain it."
"The biggest benefit is the mental gains. Starting my day out early with difficult training makes running my business and meeting my duties as a husband and father far less daunting. The strength and physical changes are awesome too."
"As a former professional athlete, I always thought of myself as someone able to push myself beyond the edge of comfort to improve. I believed I'd be this way forever. It wasn't until I started getting professional coaching from BLOC in the beginning of 2019, when I was in my early 40s, that I realized my will had softened, limiting the results I was getting from my training..."
Before you decide
The questions busy professionals ask before they join.
Answered here so you're not left wondering.
I already have a lot going on. I don't have time to add one more thing.
The daily log takes under two minutes, a photo, not a spreadsheet. Your coach does the reviewing and the thinking. Most clients fold it into a routine they already have, like their morning coffee or their commute.
I travel constantly. Will this actually work for me?
Yes. Hotel breakfast, airport food, a client dinner, whatever it is, you photograph it and your coach adjusts around it. The plan is built to survive a real travel schedule, not a fantasy one.
I already have a strength coach. How does this fit with what I'm already doing?
Lean in 12 doesn't replace your strength coaching, it adds a focused nutrition layer on top for 12 weeks. Your training stays exactly where it is with your current coach. Your Lean in 12 coach's job is your food, your accountability, and your measurements.
Will my strength coach and my Lean in 12 coach actually talk to each other?
Yes, whenever it's relevant. Your Lean in 12 coach checks in on training consistency and flags anything nutrition-related that's affecting your lifts, so the two sides of your coaching stay lined up instead of working in silos.
I'm not sure I'll be disciplined enough without someone checking in constantly.
That's the point. Daily accountability replaces relying on willpower. If you miss a day, your coach follows up, so consistency doesn't depend on how motivated you feel that morning. A successful client hits around 90% consistency, not 100%.
The program
One program. A nutrition add-on to the strength coaching you already have.
Lean in 12 is a focused 12-week nutrition plan layered on top of the strength coaching you're already doing, built to fit a demanding schedule, not fight it. The next cohort starts September 28.
- Daily visual food diary, reviewed and answered by your coach
- Weekly deep-dive check-in on video, with weight, waist, and biweekly progress photos
- 3 strategy calls: kickoff, week 4, week 8
- Private group channel with ongoing content from the Director of Nutrition
- Pantry, grocery, and meal-building education modules
- A guided transition plan for after week 12
Not sure Lean in 12 is the right fit? Talk to a coach about whether ongoing Nutrition Coaching makes more sense for your life right now.
Frequently asked questions
The basics, answered.
Who is Lean in 12 best for?
Current strength coaching clients who want a focused fat loss push, and who do best with structure, frequent interaction, and high accountability.
When does the program start?
The next cohort starts September 28. Lean in 12 runs in cohorts, so everyone starts and finishes together.
How is Lean in 12 different from Nutrition Coaching?
Lean in 12 is a structured 12-week fat loss program with a clear plan to follow, no guesswork. Nutrition Coaching is fully personalized and ongoing, with a coach adjusting your plan based on your goals, lifestyle, and progress.
- Lean in 12: a simple, structured plan for fast fat loss
- Nutrition Coaching: customized coaching for long-term results
How much time does this program require?
Expect a few minutes a day for mindset and planning, a few minutes a day for food logging, a written weekly check-in, and three scheduled video calls, all on top of the strength training you're already doing.
What results can I expect?
Most clients experience noticeable fat loss, a smaller waist, improved muscle definition, stronger training performance, more energy, and far better nutrition habits.
After the 12 weeks, do I have to commit to Personalized Nutrition?
No, continuing with Personalized Nutrition is not required. After Lean in 12 ends, clients are automatically enrolled in our Personalized Nutrition service at $100 per month, but you may opt out at any time with no penalty.
Most clients choose to continue because long-term support helps maintain momentum, sustain fat loss, and keep improving habits without slipping back into old patterns. The accountability is lighter than Lean in 12 but still provides consistent guidance, regular check-ins, and expert feedback as your goals evolve.
If you prefer to continue independently, that's completely up to you. You're always in control of your coaching experience.
Want to talk first?
Talk to a coach about what fits your life right now.
Twenty minutes. Tell us about your schedule, your travel, what you've tried before, and what hasn't stuck. We'll tell you honestly whether Lean in 12 or ongoing coaching is the better starting point.
No obligation. A real coach, not a sales rep.
- What your week actually looks like right now
- Your relationship with food, training, and time
- An honest answer on whether Lean in 12 fits
- What to expect from your first two weeks
You don't need more willpower. You need a plan and someone checking in.
The next cohort starts September 28. Reserve your spot, or talk to a coach first.
