Best Practices for Coaches at the Start of the New Year

As the New Year approaches, coaches face an exciting and crucial time, with a surge in interest in fitness-related services. While it is often assumed that January 1st marks the peak for new resolutions, studies show that fitness searches peak around January 5th. This gives coaches a bit more time to get organized and be ready to seize the opportunity.

Many coaches hesitate to lean into the New Year rush, thinking that most resolutions fail—and so, they won’t retain most of these clients. However, research from the University of Scranton in 2002 showed that 46% of those with New Year’s resolutions were still successful after six months, compared to only 4% of non-resolutioners. The key factors were self-efficacy, readiness to change, and the skills to change. Most successful resolutioners also practiced more cognitive behavioral strategies than emotional awareness, focusing on daily habits over just the excitement of change.

This is all great news, if we arm our clients with the habits and training structure we know delivers excellent results.

To make the most of this time, coaches should:

Capitalize on the New Year: This is a prime time for people to commit to fitness. Coaches should be ready with efficient systems, especially online coaches, to handle a potential influx of new clients without feeling overwhelmed.

Be Present Where Clients Are: Whether online or in-person, coaches should increase their visibility in relevant spaces. Engage with your audience authentically, even if it is not a direct promotion.

Re-engage Current Clients: Many existing clients are thinking about their goals for the year. Coaches can schedule check-ins to discuss progress and renew their commitment, helping clients build on past successes.

Reconnect with Past Clients: Reach out to former clients who might be ready to return. A simple check-in or a gentle offer to reconnect could lead to new opportunities.

Focus on Early Success: The first month is crucial for new clients. They need to see early progress to feel confident in their commitment—that they made the right choice this time. Coaches should offer strong support and focus on quick wins, setting up clients for long-term success.

Coaches who are prepared and proactive can thrive during the New Year rush. By focusing on visibility, re-engagement, and early progress, coaches can set themselves up for a successful year ahead. If you are interested in learning more or need help refining your systems, consider exploring the upcoming Online Coaching Excellence course.

Happy New Year, and here’s to a successful 2025!