Rich is dedicated to helping his clients succeed and provides the tools necessary to get them stronger and become the best version of themselves. He is certified as a Professional Barbell Coach (PBC), Licensed Massage Therapist (LMT), and is Precision Nutrition level 1 (PN1) certified. He is also a graduate of The Institute of Culinary Education, NYC. After witnessing the limitations of clients relying strictly on passive therapy to treat pain first-hand, he retired as an LMT and now empowers his clients by teaching them how to get stronger and healthier through barbell coaching and proper dietary habits. It is his experience that as clients’ lifts increase and their diets improve, many of their ailments subside, and their quality of life improves dramatically. Rich works with people of all ages, including those in their 20s and those in their 70s and beyond. He works with individuals who have never touched a barbell in their life and those who compete. While his best training lifts are a 550 lb. deadlift, 475 lb. squat, 320 lb. bench press, and 212.5 lb. overhead press, health always comes first, and he would never want a client to sacrifice it by gaining unnecessary bodyweight just to add weight to the bar. Rich knows far more about training than just squat, bench, and deadlift and is skilled in bodybuilding, cooking, yoga, boxing, and taekwondo. If your goal is to have a more aesthetic physique or increase your mobility, as well as be strong, Rich has you covered.