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Exclusive Coaching is perfect for those seeking a specialty strength coaching experience for specific training needs, including training around injuries and rehabilitation, deployed military, pre- and postnatal, and more.

PAY $0 NOW, then $285/mo*

Get 25% off Nutrition Coaching when you bundle with Exclusive Coaching.

*All plans require a three-month minimum commitment paid one month at a time. Cancellations made in the first 10 days (free-trial period) will void the three-month minimum commitment.

Exclusive Coaching from Exclusive Coaches

BLOC Exclusive Coaches have a minimum of five years’ strength coaching experience and a developed specialty including:

  • Working with seniors
  • In-season/off-season athletes
  • Strength training for specific sports
  • Training with injuries or disabilities
  • Training around irregular schedules
  • Deployed military
  • Prenatal and postnatal lifters
  • Competitive lifters
  • Advanced programming

Choose your coach or have one assigned to you who can meet your unique training needs.

If you aren’t sure which coach is the best fit for you, we can help. Our Director of Client Experience will pair you with a coach based on a comprehensive questionnaire after you sign up.


Your journey to strength starts here.

Whether you’ve struggled to stick with a plan or your technique is holding you back, now is the time to get started with Barbell Logic Online Coaching. You’ll be matched with an expert strength coach that is going to build a custom program based on your goals and offer you the accountability you need to see those goals become a reality.


Not sure if strength training is right for you?
Our clients range from people in their 80s to young, highly trained athletes.

We really believe it when we say strength is for everyone.

I was diagnosed with MS right after college. I had lost strength and feeling in my legs from the waist down. The numbness comes and goes now, but I’m squatting 90 pounds more than I was when I first started working with Barbell Logic and my coach. Thanks for keeping me accountable and pushing me.”


After a diagnosis of osteoporosis, I finally contacted Barbell Logic and was encouraged to hear that strength training would be something I could actually accomplish and begin to strengthen my bones. Not only was weight lifting completely out of my comfort zone, I never thought I would commit to it the way I have and actually submit videos of myself doing so. It has quickly become an important and essential part of my life. I’m feeling stronger every week with the support of my family and my coach.”



With online coaching from Barbell Logic, you’ll receive:


You deserve a pathway to strength as unique as you are. From your medical history and lifestyle to your work schedule and personal goals, your program is custom-built for maximized results.


Our app makes it easy to submit your lifts from wherever you are and on your schedule. You’ll receive rapid, in-depth instruction from your personal Barbell Logic coach on every lift and every workout.


From the day-to-day interactions with your personal coach to connecting with fellow BLOC clients in our online community, your commitment to getting strong will grow your health and build relationships that last.


Michael Burgos

Perfect for: Training with injuries or disabilities • Strength training for specific sports • Advanced programming • Training around irregular schedules

As an occupational therapist, I view my clients differently than other health professionals and strength coaches. Programming, exercise selection, and other interventions are selected intentionally to respond to your needs as a whole rather than relying solely on established protocols or book-based doctrine. Basic barbell exercises, linear progression, and Minimum Effective Dose programming are potential tools to use – not the law to abide by. I understand that progress is often non-linear when circumstances are not optimal, and life often makes things less-than-perfect for training.

Since 2014, I’ve worked with a variety of people, including busy small business owners, fellow professional strength and conditioning coaches, military personnel, first-responders, career and recreational martial artists, and blue-collar workforce members who want to be able to provide for their families past age 40. In particular, I excel with working with men who haven’t had success with barbell training – either on their own or with a skilled coach.

When I’m not coaching, you can usually find me reading, studying some kind of skill or language, turning wrenches on my car, practicing martial arts, playing video games, or listening to music that is objectively horrible. If I’m not doing any of those things, I’m taking my awesome wife for a drive around town or people watching with her.

Nikki Burman

Perfect for: Deployed military • Prenatal and postnatal lifters • Competitive Lifters • Nutrition • Training around irregular schedules

Nikki is Barbell Logic’s Director of Client Experience and an Exclusive & Nutrition Coach. She is a master at truly connecting with her clients. She identifies what it takes to drive a person to make incredible changes and goes above and beyond to support them in doing so. She specializes in working with women pre- and postnatal, those in the military, and people wanting to lose or gain weight. Nikki also has a knack for competitive lifters, coaching many through state, regional, and national meets, and multiple clients have set powerlifting state records.

Being a mom is Nikki’s favorite thing in the entire world. Through personal experience of training throughout her pregnancies and postpartum training, she has developed a HUGE passion for working with other Mamas and soon-to-be Mamas. She understands how to guide them through their training, helping fit it into their busy lifestyles, balance those energy demands, and keep them safe and strong.

She also understands the importance of developing healthy lifestyle habits through Nutrition Coaching, no matter what the client’s goals are. She enjoys sharing recipes, guiding clients through their nutrition with habit progressions and/or macro tracking, and giving them the accountability they need to reach their goals. She loves watching a client transform, not just physically but also mentally. Knowing she had a role in the improvement of someone’s overall quality of life is so rewarding!

For military clients, Nikki understands the unique fitness requirements for the different service branches. She has been privileged to coach service members—both deployed and at home—helping prepare them for physical fitness tests while maintaining their strength. Her husband is a Lieutenant Colonel in the Army, so she understands the demands of being in a military family.

Her certifications include the Professional Barbell Coach, Starting Strength Coach, Precision Nutrition Level 1 and Level 2, USAW, and NASM, and she holds a BS in the Biological Sciences from the University of Missouri-Columbia.

Cameron Cox

Perfect for: Nutrition • Aesthetic-based goals

The great state of North Carolina has brought you NASCAR, Bojangles’, and now, Professional Barbell Coach, Cameron Cox. Born and raised in Charlotte, North Carolina, Cameron and his family now reside in Charleston, South Carolina.

Cameron graduated from the University of North Carolina at Wilmington and moved to Charleston to cook in fine-dining restaurants. After years of cooking, Cameron switched careers and began personal training.

Natural southern charm and a strong hospitality background are Cameron’s trademarks. With the right balance of understanding and encouragement, Cameron coaches clients of all experience levels. Whether still shopping for your home-gym, getting ready for your next powerlifting meet, or looking for direction after years in the gym, Cameron has the experience to help.

Cameron owns and operates Cox Barbell Club in Charleston, SC. Cox Barbell is a private gym offering in-person personal training. Lifters meet in-person and are emailed daily custom workouts.

Cameron is the owner and founder of Cox Sauce BBQ Sauce. Cox Sauce is a sweet and tangy Carolina red BBQ sauce bottled in Charlotte, NC. Cox Sauce is a new product from an old family recipe. Cox Sauce can be purchased in stores or online at

Andrew Jackson

Perfect for: Competitive Lifters • Advanced programming • Training around irregular schedules • In-season/off-season athletes • Strength training for specific sports

Andrew is Barbell Logic’s Chief Operating Officer as well as a staff strength and nutrition. He has a diverse professional and athletic background with experience integrating strength training into a balanced work, family, and competition life. He coaches clients from all walks of life: high school athletes, working professionals, and masters athletes that aim to stay healthy. Andrew has experience coaching and competing in weightlifting, powerlifting, and Strengthlifting.

Andrew grew up playing multiple sports culminating in three varsity letters as the stroke seat of the Oregon State Men’s Rowing Team, a top ten crew in the country. He also earned Pac-10 First-Team All-Conference and All-Academic honors in 2001. Andrew holds a bachelor’s degree in Computer Engineering and a master’s degree in Engineering Management and has served in the US Navy for six years as a Surface Warfare Officer specializing in nuclear power operations. After his military service, Andrew worked as an operations leader and executive in the aerospace and electronics manufacturing industry for ten years. Andrew joined Barbell Logic in 2016 as a staff coach and then a full-time position in 2019.

Andrew is passionate about helping others transform their lives through the process of becoming stronger.


Rebekah Krieg

Perfect for: Training with injuries or disabilities • Prenatal and postnatal lifters • Competitive lifters • Advanced programming

Rebekah has set a high standard for coaching. As one of Barbell Logic’s most veteran coaches, she has become far more than just a master of correcting movement patterns, she is also a master at establishing strong relationships with her clients and is one of our more established educators in the Barbell Logic Academy.

Having worked as a Physical Therapy Assistant for fifteen years, she brings a high level of experience to the team and to her clients with an expert eye for recognizing movements that may be causing pain. Between that and her 6 years of experience as a strength coach, she has quite the arsenal for guiding lifters to work around pain or setbacks to continue to build strength.

After a collegiate soccer career, Bekah spent eight years coaching high school girls basketball. Her observations throughout her career as a therapist and as a coach led her to the pursuit of strength training to ensure the reversal of both her client’s atrophy and her own. Bekah does this through highly individualized programming and communication to stay aligned on important goals and life factors. She is a Precision Nutrition Level 1 coach and has worked with many clients to achieve body composition changes.

Bekah has written for Barbell Logic and most enjoys spreading the message that “anyone can get stronger- and the investment is worth it.” A message she and fellow BLOC Staff Coach, Caleb Krieg preach at their gym Krieg Strength in Holland, Michigan. Bekah works with clients from age 12- 74, teaching barbell training to both couch potatoes, record-holding competitive powerlifters, and college athletes alike.

Current Lift PRs: Squat 295, Deadlift 345, Bench 215, Press 125, Power Clean 165


Anna Marie Oakes-Joudy

Perfect for: Prenatal and postnatal lifters • Competitive lifters • Training with injuries or disabilities

Anna Marie knows a thing or two, or five, about incorporating strength into a busy and fulfilling life. She is a homeschooling mother of five (even pre-COVID), a competitive powerlifter in the USPA and USAPL, and Sole Owner and Operator of AM Strength in Kalispell, MT.

Anna Marie is an excellent guide for women who want to continue training while pregnant. She actually PRd her deadlift while 32 weeks pregnant with her 5th child and trained the big lifts until the week her daughter was born. She was back to training again four weeks after her fastest, easiest labor and delivery.

Coaching a lifter through postpartum training calls for a very special skill set and level of trust that Anna Marie takes pride in establishing. She is a resource for any question or obstacle that may arise during this phase of life.

Her expertise is not limited to pregnant and postpartum women. She has experience coaching people from all walks of life, from competitive athletes to people recovering from knee or shoulder surgery to busy parents and grandparents who just want to be able to play with their kids or grandkids.

As a mom and gym owner, she understands the real-life demands of being a provider and the strength that is required to truly be there for a family. And as a competitive lifter, she knows how to light the right fire in her clients when the time is right to push the limits.

Matt Reynolds

Perfect for: Competitive Lifters • Advanced programming • Training around irregular schedules

Matt Reynolds has 25 years of experience competing at a high level in strength sports and coaching barbell-based strength and conditioning. After earning his master’s degree in education, Matt transitioned from the classroom to the world of business ownership in 2008 when he founded STRONG Gym. Matt honed his business and customer service acumen, and STRONG quickly became one of the strongest and largest strength gyms in the country.

Matt sold STRONG Gym in 2015 to turn his attention to the broader audience of online coaching and has since helped grow Barbell Logic into one of the largest online strength & nutrition coaching companies in the world.

Today his focus is on redefining traditional personal training by creating connections in the online space to give anyone with a smartphone access to a personal, professional strength & nutrition coach—forging opportunities for the world to experience a life improved by strength.

Since its inception in 2016, Barbell Logic, Inc. has grown to be one of the largest online coaching companies on the planet with a staff of nearly 60 coaches and having served nearly 5000 clients over the past 5 years.


Karl Schudt

Perfect for: Advanced programming • Training around irregular schedules • Competitive lifters

Karl has been lifting for most of his life but got serious about it when his first son was born. Carrying the boy led to painful back spasms. Deadlifting cured the pain, and he discovered how important strength is to one’s quality of life.

He has long been interested in the classics and spent twenty years teaching philosophy in universities. Karl now also works as a seminar host at Online Great Books and co-hosts the Online Great Books Podcast and the Music and Ideas Podcast.

His life plan could be summarized as 1) read books, 2) lift weights, 3) talk about books, 4) coach people to lift weights, and 5) profit. So far, so good!

Niki Sims

Perfect for: Training around irregular schedules • Advanced programming • Competitive lifters • In-season/off-season athletes

Training is a part of Niki’s personal life and her professional life. She’s spent many, many years developing a very important relationship with training that is adaptable and sustainable. She sees many people at war with their bodies, hoping to look and feel like someone else someday.

Her purpose is to carefully push your limits, to drive improvement by helping you see and appreciate what you are capable of through awareness, habit, and hard work.

Her other purposes are leading the Experience Team for Barbell Logic, learning how to choke people out in jiu-jitsu, and spending as many hours as possible reading on the beach wearing SPF 10000000 because it’s just as fun to enjoy yourself outside of the gym as it is inside of the gym.


Adam Skillin

Perfect for: Strength training for specific sports •
Advanced programming • Training around irregular schedules

Adam spent his late 20s and early 30s focused intently on the sport of Brazilian Jiu Jitsu, eventually earning his black belt and putting together a 4-0 amateur MMA record. He realized that he needed to devote himself to some concerted, analytically-driven strength training, so he embarked on a program of progressive overload with squats, presses, deadlifts, and bench presses. He began coaching by accident, as co-workers and training partners would ask for help, following his lead.

In 2014, Adam earned a credential and began coaching paying clients on the side in his condominium loft gym. At the time, he worked a full-time job in the banking industry, so coaching was mainly a nights and weekend endeavor. In 2016, Matt Reynolds asked him to join his upstart online coaching company, and eventually he left the banking industry in 2018 to focus full-time on helping his online and in-person clients become stronger, healthier, and happier with the view in the mirror.

Adam has competed in powerlifting and strength lifting—at first in the 148 lb. weight class and more recently at 165 lb. His best competition lifts are a 197 lb. overhead press, a 295 lb. bench press, 460 lb. squat, and 545 lb. deadlift. He remains focused on improvement rather than any particular long-term weight goals, and encourages this mindset in his clients; lifting to live, not living to lift.

Jordan Stanton

Perfect for: Competitive lifters • Advanced programming • Strength training for specific sports

Jordan Stanton, owner of Next Level Barbell and President of the United States Strengthlifting Federation, entered the world of strength coaching after having the pleasure of training alongside some of the strongest strength athletes in the nation. He has coached three IPF world champions, two APA world champions, and two USSF champions, all with innumerable state, national, and world records.

After receiving his BSN degree from the University of Portland in 2009, Jordan has been a practicing intensive care nurse. He uses his extensive knowledge of anatomy, physiology, and medicine to the benefit of his clients. In addition, he is a Precision Nutrition Coach.

Jordan has been involved in competitive basketball, football, bowling, triathlon, strongman, and powerlifting. Currently Jordan is a powerlifter with a 700lb squat, 475lb bench press, 675lb deadlift and a 260lb press.

Jordan, when not moving iron, can often be found on the jiu jitsu mats, the rock wall, and the local swimming pool. He enjoys hiking the great wilderness of the Pacific Northwest and is a self-proclaimed video game nerd.

Randy Winfrey

Perfect for: Working with seniors • In-season/off-season athletes • Training around irregular schedules • Deployed military

Randy has been in the fitness industry for 22 years, coaching clients from all over the world both in-person and online. Prior to that, he served in the United States Air Force as a firefighter, then as a Special Agent investigator with the Office of Special Investigations. Both jobs required that he stay in top physical condition to handle challenging situations. He had been training consistently since the late 1970’s, so staying in top physical condition was not a problem for him. In 1997, he left military service and started a personal training business. At first, he focused on endurance athletes since he had experience as a triathlete, and runner. He had always included strength training as part of the program, but over time he became more interested in strength as a foundation for all other physical endeavors. He sought personal guidance from many in the field of barbell sports, such as Jim Schmitz, Joe Dube, Mike Burgener, Tim Swords, Jim Steel and Mark Rippetoe. In 2012, he became a certified Starting Strength coach, taught at various seminars and coached hundreds of people in the barbell lifts. In 2016, Randy moved to online coaching with Matt Reynolds and what is now Barbell Logic. Currently, he is the Athletic Director and Head Track & Field coach at a private school in the Houston area, where he has gone undefeated since 2015. He also coaches in person strength training at his well-equipped home gym.

Randy has an extensive background in many areas of life, including undercover narcotics work, espionage investigations, protective service operations, firefighting, coaching and teaching. He also experienced different cultures by living places such as Italy, Greece, and Spain. This has given him an understanding of training in unfamiliar environments and situations and the ability to adapt.

Now he enjoys being a teacher and using his experiences to help people of all ages, backgrounds and lifestyles achieve their physical fitness goals. Although the basic training variables are frequency, volume and intensity, his underlying motto is, “Life is the forgotten 4th variable that ultimately dictates training.” Consequently, Randy understands how life can impact training and has adapted his training accordingly. He trains as often as possible and at the age of 57 he can still run, cycle, swim, jump, squat and deadlift over 400 lbs, and press 75% of his bodyweight for reps. If you want a coach that can help you become strong regardless of your life’s demands, Randy has the knowledge and experience to help you achieve your goals.

Liz Zeutschel

Perfect for: Training with injuries or disabilities • Prenatal and postnatal lifters

Liz has been a Doctor of Physical Therapy since 2012 and certified Starting Strength Coach since 2017. With almost 4 years of experience in outpatient orthopedics and sports medicine, as well as 6 years of experience under the bar including 4 competitions and 2 pregnancies, she possesses the knowledge and experience to help people of all ages and ability levels become stronger and healthier while remaining pain and injury free.

Experiencing pain or injury does not mean that training has to stop. Every situation is unique and having a coach with experience like Liz’ is crucial for working through these phases of training.

Liz has the background to help clients navigate the complexities of training around pain by providing highly individualized programming and expert movement analysis. She is caring and very attentive to detail. Her unique guidance has helped many clients through challenging times.

She is a competitive powerlifter in the USAPL 52kg weight class, with personal bests of 102.5kg (226lb) squat, 55kg (121lb) bench, 110kg (242.5lb) deadlift, and a 335.47 Wilks. She currently holds the Mississippi state record for the squat, bench, and total.

Liz is an ex-dancer, former military spouse, and mother of two. She has experience training during and after pregnancy. She and her husband currently reside in Leesburg, VA. She loves hiking, boating, gardening, cooking, and a good bottle of cab.

CJ Gotcher

Perfect for: Coach development • Military selection • Hybrid barbell/calisthenics

CJ began coaching as a midshipman at the Naval Academy, helping others pass their military readiness tests as a Physical Training Officer. He has been coaching barbell strength full-time since 2016, both in-person and online, and coached CrossFit from 2016-2019 at CrossFit 760 in Carlsbad, California.

CJ took on a variety of sports and challenges over the course of his career—from powerlifting meets to a half-Ironman triathlon—and brings that experience to bear with lifters who use strength to support (and not become) their purpose.

He became a Coaching Academy instructor in 2018 with Group 25 and now serves as the director of the Barbell Academy, helping coaches and passionate lifters set the groundwork for barbell training to make it a more effective tool in service of their training.

Jonathon Sullivan

Perfect for: Working with seniors • Working around injuries or disabilities

Jonathon Sullivan MD, PhD, FACEP, SSC is an emergency physician, research scientist, author, and the owner of Greysteel Strength and Conditioning, a Starting Strength Affiliate Gym in Farmington Michigan. He is focused on the science and practice of strength training to combat the degenerative diseases of aging. He is a former US Marine and a 3d Dan in Tang Soo Do. Sully served as an Associate Professor of Emergency Medicine at Wayne State University, where he saw patients, taught clinical medicine, and conducted neuroscience research.

He retired from medical practice and academics in 2017 to devote himself to a full-time coaching practice and writing. His YouTube channel can be found at, and his book “The Barbell Prescription,” with Coach Andy Baker, is available from Amazon or from the Aasgaard Company.


Caleb Krieg

Perfect for: Advanced Programming • Competitive Lifters • Olympic Lifting

Caleb got his start in coaching years ago as a weak and underweight CrossFitter. Frustrated with his own lack of progress, he learned that simple, hard barbell training produced more results in a few months than all those years of previous exercising had. Wanting to share this, he became passionate about helping get others under a barbell and has now coached hundreds of lifters to PRs.

He has been working as a strength coach professionally since 2014 and with Barbell Logic since 2017. In addition to coaching for Barbell Logic full-time, Caleb and his wife Rebekah own and operate a small semi-private training studio, Krieg Strength, in Holland, Michigan. He enjoys coaching a wide variety of trainees, from average Joes to serious lifters looking to compete in Strength, Olympic, or Powerlifting.

Currently competing in weightlifting in the 96KG weight class. Best Personal Lifts: Squat 525, Deadlift 555, Press 270, Bench 350, Power Clean 315, Snatch 255, Clean and Jerk 335.



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