1-on-1 online strength coaching with a Professional Barbell Coach.
Custom programming, video review on every session you upload, and a coach who adjusts around the week you actually have. Get a Certified Professional Barbell Coach for a fraction of the price of a personal trainer.
20 minutes · No card required · You talk to a coach, not a sales rep
What you actually get
Three things an app cannot do.
The live page calls these the Barbell Logic Promise and describes them in the abstract. Same three ideas here — stated as mechanics, and each one evidenced by a client rather than asserted.
Programming built around your week
Your training history, your equipment, your schedule, anything that hurts. Rewritten when your week explodes — not a template you fall off.
"My coach prioritized my goals, worked around my schedule, and kept the programming fresh."
Video review on every session
Film the set, upload it, get specific correction back — within the next business day. You see what your coach sees.
"I was worried about the delayed feedback, but it's actually been very helpful to review video and see what my coach is seeing."
One coach, by name, who stays
Not a rotating support queue. The same Professional Barbell Coach week after week — some client relationships here are past ten years.
"I'd tried to get stronger on my own for years without much success. My coach helped me fix my form, but more importantly, helped me be consistent."
What it costs
Cheaper than a trainer. And they see every workout, not just the ones you book.
"Before BLOC, I'd only worked with in-person trainers like CrossFit, Orange Theory or personal training through my gym. I like this way better. The instruction on form is way better."
"While it is quite a different experience than my previous in-person trainer, I believe I'm getting just as much, if not more, out of it."
How it works
Three steps to your first programmed week.
Free experience call
Twenty minutes. Your history, your equipment, what hurts, what you want. No card, no pitch deck.
Book my callMatched to your coach
A Certified Professional Barbell Coach — a person, matched to your situation on the call rather than assigned by an algorithm.
Train, film, adjust
Your program lands in the app. You upload lifts. Your coach reviews and adjusts. Every week.
Before you decide
The questions people ask on the call.
Answered here so you do not have to book a call to find out.
Is this actually 1-on-1, or am I buying a template?
One named coach, writing your program and reviewing your video. The program changes when your circumstances change.
"The custom service is phenomenal. I feared coaching would mean my life took a back seat to my coach's plan. At this stage in my life, that isn't an option."
What if I don't have a gym?
Home, garage, hotel, or commercial — your program is written for the equipment you actually have. Starting with whatever equipment you have available.
"My coach started me with dumbbells — my right arm could only do 5 lbs for a press."
I'm injured, or something hurts. Can I still do this?
Bring it to the call. Load only moves when your coach can see the movement is sound, and specialized programming for injury limitations is included on the Unlimited plan.
"She listens and watches to make sure I progress safely."
I travel constantly and my schedule changes every week.
Then you are exactly who this is built for. A schedule that moves every week is the most common thing our coaches work around — not the exception they put up with. Your program is written for the week you actually have and rewritten when that week changes. A template cannot do that, and neither can a trainer who only sees you in his gym on his hours.
"My coach has been incredible and has helped me to make excellent progress through all of the weird changes in my schedule."
What am I committing to?
Yourself. You’re investing your today for a version that your future self will thank you for. In terms of contracts, there are none. Choose to pay month-to-month, quarterly, or annually.
I'm a complete beginner. Is this too advanced for me?
Absolutely not. Our coaches love meeting new clients exactly where they are, including clients with zero experience, just like Jenny.
"BLOC is so accessible. I started four years ago, in my early 40s, with zero experience."
Plans
No contract with us. Just commitment to yourself.
Start today, cancel whenever. Both plans include a named Professional Barbell Coach, custom programming, and video form review.
- Your own Professional Barbell Coach
- Custom programming, adjusted as you progress
- Video form review
- 2 structured check-ins per week
- Private client community
- Quick Start Accelerator $297 value
- Travel-Proof Training Vault $147 value
- Longevity Blueprint $147 value
- Life-Proof Training Protocol $197 value
- Accountability Arsenal $197 value
- Progress Milestones $147 value
- Specialized programming for beginners and injury limitations
- Guided Nutrition $99 value, 12 weeks
- Unlimited check-ins — your coach sees every session you upload
- Specialized programming for beginners and injury limitations
- Guided Nutrition $99 value, 12 weeks
- Ongoing, flexible coach support
- Your own Professional Barbell Coach
- Custom programming, adjusted as you progress
- Video form review
- Private client community
- Quick Start Accelerator $297 value
- Travel-Proof Training Vault $147 value
- Longevity Blueprint $147 value
- Life-Proof Training Protocol $197 value
- Accountability Arsenal $197 value
- Progress Milestones $147 value
Add-on
Fuel your training. Add Nutrition Coaching for $100/month.
Lose the weight and keep it off. Order dinner out without writing off the week. Drop a pant size and get your waist measurement back where your doctor wants it. Your nutrition coach builds the plan around how you actually eat, and works inside the same app as your programming — so your training and your eating stop working against each other.
- A personalized start. A short questionnaire, a three-day visual food diary, and an initial video call, so your coach builds the strategy around your actual life.
- Two check-ins a week. Submitted through TurnKey Coach and reviewed by your coach, so the feedback stays current instead of arriving a month late.
- Flexible support. Add a one-on-one video call whenever you want more guidance, $79 each.
Available as an add-on to a strength coaching subscription. Prefer a single session? A 30-minute ad-hoc nutrition call is $79 on its own.
"As a busy stay-at-home mom with a toddler and newborn, I doubted I could stay consistent. Nutrition Coaching gave me the accountability and flexibility I needed. Three months in, I feel stronger, more confident, and more energized — accountability made all the difference."
The coaches
45+ Certified Professional Barbell Coaches. Not an app.
Every one of them holds our Professional Barbell Coach credential — not a weekend certificate. You get one of them by name, matched to your situation on a call, and they stay with you. They watch video of your lifts every session you upload.
Half of our clients complete more than 92% of the workouts their coach programs for them. The rest of the picture, in numbers:
The next step
Talk to a coach before you pay one.
Twenty minutes. Tell us what your week looks like, what you have tried, and what hurts. We will tell you honestly whether coaching is right for you — and which plan fits.
No card required. No obligation. A real coach, not a sales rep.
- What you have tried, what worked, what did not
- Your equipment, your schedule, anything that hurts
- An honest answer on whether coaching is right for you
- If it is — the coach we would match you with, and why
Start today. Contract-free.
Book the call, or pick a plan and begin this week.
