January 22, 2023 @ 6pm CST
$200 or FREE with a Barbell Academy purchase before December 28

Join our team of experienced, professional coaches and business owners as they identify common obstacles to the business of coaching and share tools and tips for improving efficiency.


Matt Reynolds

Jordan Stanton

CJ Gotcher

Niki Sims

Andrew Jackson

Many coaches get started with a passion for helping people experience a life of strength and get lost in the details of LLCs, waivers, payment, liability, marketing, and sales.

Mastering the fundamentals of your coaching practice will help you spend more time doing what YOU want to do:

  • Help more people
  • Make more money
  • Live out your VIP (Values, Identity, Priorities) through your coaching practice

Our team of experienced, professional coaches and business owners help you move through this phase of your Coaching Linear Progression by identifying common obstacles and sharing tools and tips for improving efficiency.

Webinar Topics Include:

  • Identifying and Fixing Coaching Gaps with CJ Gotcher
  • How to Officially “Start” a Business with Matt Reynolds
  • How to Open a Gym with Jordan Stanton
  • The Business of Online Coaching with Matt Reynolds
  • Q/A with Matt Reynolds, Jordan Stanton, CJ Gotcher, Andrew Jackson, Niki Sims


When: January 22, 2022, 6pm CST / 4pm PST

Where: Online, with more details to follow


  • Free with any Barbell Academy purchase before December 28, 2022.
  • $200 without a Barbell Academy purchase
  • $100 for current Academy students (50% off!)
    Email CJ Gotcher ( to take advantage of this offer

We’ll send further details as the event approaches. We’re excited to see you there!


Matt Reynolds

Matt Reynolds is the founder & CEO of Barbell Logic and started and owned the Powerlifting Gym of the Year in 2013 & 2014. He has successfully started both in-person and online coaching businesses, as well as converted LLCs to C Corporations.

Jordan Stanton

Jordan Stanton is the owner of Next Level Barbell and President of the United States Strengthlifting Federation. He entered the world of strength coaching after having the pleasure of training alongside some of the strongest strength athletes in the nation. He has coached three IPF world champions, four APA world champions, and four USSF champions, all with innumerable state, national, and world records.

CJ Gotcher

CJ Gotcher is the Director of the Barbell Academy, BLOC Exclusive Coach, and former Naval officer. He helps lifters and coaches identify their True North in the journey to find greater strength and health for sport, mission, and life.

Niki Sims

Niki Sims is the Chief Experience Officer at Barbell Logic. She has over 10 years of barbell coaching and training experience and has a passion and skill in improving the experience of employees, coaches, and clients. She has more knowledge of state tax laws than you probably want to ever know!

Andrew Jackson

Andrew Jackson is the Chief Operating Officer at Barbell Logic and a Barbell Logic Exclusive Coach. He has over 25 years of competitive strength and conditioning experience and a diverse background, including being a Navy veteran and working as a corporate executive. He has helped make organizations—whether startups, big businesses, or military units—run more efficiently.


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